If we roll two years back when we were first got introduced to the wi-tribe brand, I have to admit that it was challenging to understand it by just reading ?A? brand manual, and I would lie if I told you we got the website right after one month of launching the brand?
And now I assure you that we have successfully revamped our website to reflect our brand!
Less is more: an adequate white space giving the site a clutter-less noise-less feel! Subtle colors with low contrast for elemental backgrounds, not to mention that we have used a plain white color as a background, you can really feel the site breathing in with ease!
Burgundy? one of our primary colors, coming from ?less is more? perspective we thought by adding subtle touches of this color would just do it, in psychology it?s a Red range color, if we use it as a background, visitors might feel uncomfortable looking at the monitor, this explains why fast food restaurants uses the color red extensively, they want to you to eat fast and just leave!
Illustrations: yep, no girls lying down on a grass with a notebook, or a high-tech guy with his gadgets on, simple illustrations that relates to its section or sub section? now this is unique and thats what makes us different, kind of positioning ourselves away from our?competitors.
A search box at the top right corner of the site, makes it visible for searching the search box itself ( web psychology ).
An opt-in link for our newsletter, trying to apply permission based marketing in a clutter-full mass marketing world? should make a difference!
Flash ( home spotlight ) : a rotating images/messages that relates to us wi-tribe our brand, will definitely make you understand that we are not a dating site but an ISP ? a wireless one.
Homepage widgets: pulls information from events, news and In which country do we operate in.
Footer: split in to two, one which has the social icons on it ( facebook, twitter & the rss links ) and an expandable one with our sitemap in it ( yeah trying to have less on a page ).
An introduction block at the top of every section that tells you briefly about the section itself? hence intro block!
That?s it in a nutshell, Feel free to browse around our revamped website, hop on the media center I kinda love it! http://www.wi-tribe.com
P.S thats the holding corporate site… wait for the retails 😉
P.S #2 I no longer work for wi-tribe & they’ve managed to screw up the design somehow 😐