How IKEA used facebook as a showroom
Forsman and Bodenfors turns Facebook tagging into a promotional tool for the opening of Ikea's new store in Malmo, Sweden.
Forsman & Bodenfors came up with another innovative digital campaign for Ikea by turning one of Facebook's basic functions into a promotional tool, to promote the opening of the brand's Malmo outpost, its most modern store to date. Armed with little media budget, the agency came up with an unconventional Facebook campaign that started with a profile of the store's manager, Gordon Gustavsson. Gustavsson uploaded pictures of the store's showrooms to his photo album and any "friends" who tagged the products with their names then won those items.
Source: creativity online
IKEA dumps futura for verdana
After 50 years of the iconic Futura typeface, IKEA has made a switch to? Verdana?
The?2010 IKEA catalog, now arriving at doorsteps around the world, reveals the company?s choice to change all typography to the Microsoft font that every web designer has grown to hate (you can alreadyhear the cries). Verdana, specifically?designed for on-screen readability, first shipped with Internet Explorer 3 in 1996. Being one of the better looking ?Core fonts for the web??a limited selection which also includes Arial, Comic Sans, and Times New Roman?Verdana has become one of the most widely used fonts on the web (but rarely ever used in print).
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Flash website , IKEA
I have been watching IKEA's online advertising , and to be honest , they always come up with the best flash video & user interaction .
have a look yourself .