“Beep Beep” an SMS alert, i pick up the phone to see the message and i go oh shoot, there ya go again, another zain message and without even reading the message i delete it with passion…
Seriously, how often do you get?interrupted?with such ads? ?whether you are checking your email or watching one of MBC’s channel or probably receiving an SMS while driving, and how often do you delete that sms/email or switch to a different channel … ?The important question is WHY?
Because you?haven’t?opted-in for it at the first place, that means?interruption?marketing is not working for them nor on us anymore, it became another noise in the background…
Back to zain, i haven’t asked for it, please keep it for yourself.
Batelco on the other hand got an opt-in driven sms “contest”, but once you are in you can never get out ( you should probably dial 196 and click through the tree until you get a human to sort you out ) so even while you are roaming out of the country, they will spam you with their questions to death… there aren’t any instructions on how to opt-out using sms!
Moral of the story #1
” Make sure to have a visible opt-in instructions and a visible opt-out instructions “
Moral of the story #2
” Even though you got an opt-in strategy it doesn’t mean that you are not spamming “
Moral of the story #3
” DVRs were created to skip TV ads, not just record to record TV shows * MBC * “
Moral of the story #4
” We are witnessing the death of ?interruption?marketing, we live in a small island, be different switch to permission marketing, start by building your opt-in email lists or try viral perhaps?”
My next topic is going to be on email marketing best practices, hope the local big guys and their agencies are watching this space, it will really sort them out…