The video explains how to setup an online brand monitoing dashboard using free available tools such as google alerts, social mention, techonarti search, twitter search, wordpress search and of course netvibes 🙂

In today?s competitive world, it is extremely important to monitor, control and influence the image of your brand and what?s been said about it irrespective of your participation in social media conversations.

Brands are being discussed and an increasing number of conversations are based around such discussions,whether positive & negative, therefor businesses should understand the danger of user generated content from blogs to wikis, from micro-blogging platforms to comlpex social networking platforms as consumer decisions are altered and driven by user online reviews and ratings to a much larger extent today.